Shaun Champion
Group CEO
Talisman
We created a strategic brand that reflects heritage, unites cultures and positions Talisman for future growth.
Three UK-based moulding specialists joined forces to form Talisman Group, and Barques was appointed to create the new brand from the ground up. Through a collaborative discovery process, we gathered insight from across the businesses, shaping a shared vision, proposition, and name. ‘Talisman’ was chosen for its connotations of protection and guidance, while also building on existing brand equity.
A fresh visual identity was developed to balance legacy with ambition, including a versatile colour palette, logo, and launch assets. The brand is now proudly applied across all three UK sites, supported by video, website and ongoing communications.
