Organised by Health Care Without Harm (HCWH) Europe, an international group focused on reducing the environmental impact of the healthcare sector, the conference is a long-standing platform for healthcare leaders and sustainability advocates that enables professionals to share ideas and solutions for greener practices.
However, after transitioning to a fully virtual format following the COVID-19 pandemic, the conference faced new challenges in conveying its mission, increasing engagement, and boosting attendance.
That’s where Barques came in.
The power of a discovery session
Following our initial conversation, we organised a discovery workshop at CleanMed Europe’s office in Brussels. As Sam Bishop, Head of Community Engagement at HCWH Europe, said: “The discovery day was excellent because we realised we knew a lot about the conference and our audience, but we didn’t yet have the tools or the language to really translate that into a brand and identity.”
For organisations like CleanMed Europe, starting with a discovery workshop is a powerful way to uncover and refine key aspects of their brand. This collaborative environment encourages meaningful discussions, ensuring that all stakeholders are involved in the process and therefore shaping the outcome.