While maintaining an authentic social media presence can be challenging, the rewards of embracing authenticity far exceed the challenges. The trick is striking a balance between staying true to yourself and presenting your brand in a positive light.
When a brand aligns with the values of its audience, it fosters trust, loyalty, and deeper relationships. This human-centric approach not only strengthens bonds with consumers but also drives long-term business growth in a way that feels more personal and less transactional.
How to be authentic on social media
In a world of curated feeds and polished personas, being true to yourself and your brand can feel like a challenge. So, how can you strike the right balance between creating engaging content and staying genuinely authentic? Here are some ways to cut through the noise, connect with your audience and showcase the real you.
Showcase your team and behind-the-scenes content
Sharing team introductions or a glimpse of daily operations makes your brand relatable and humanises your business, building stronger emotional connections with your audience.
Post ideas to showcase your team and behind-the-scenes content:
- Share “day in the life” stories or introduce a new team member with a fun Q&A.
- Share time-lapse videos of your workspace being set up for a big project or event.
- Highlight birthdays, work anniversaries, or special achievements to celebrate your team.
Demonstrate your brand voice and mission
Consistency in tone and values reassures followers that your brand is trustworthy and reliable, which is essential for long-term loyalty.
Post ideas to demonstrate your brand voice and mission:
- Create video content that highlights your mission, like a “then vs. now” story showcasing your growth and purpose.
- Share user-generated content or testimonials that align with your brand’s values.
- Post examples of how your products or services directly impact your audience in line with your mission.
Engage in genuine conversations
Responding to comments and messages in a warm, conversational way shows your audience that you value them, fostering a sense of community.
Post ideas to engage in genuine conversation:
- Start polls or Q&A sessions in Stories to encourage two-way conversations.
- Share audience shoutouts, like reposting their content with your product or thanking them publicly.
- Post discussion topics that invite your audience to share their opinions or experiences in the comments.
Celebrate wins and share challenges
Audiences appreciate honesty, whether you’re highlighting successes or reflecting on lessons learned.
Post ideas to celebrate wins and share challenges
- Post a photo or video celebrating team milestones, such as a company anniversary or project completion.
- Share when your company or team members receive recognition, certifications, or awards.
Need social media solutions that build trust and boost engagement?
At Barques, we create authentic, impactful content that resonates and drives engagement. Let us help your brand build trust, connect with your audience, and stand out for all the right reasons
